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Mahmoud Samara, Vice President of Cadillac North America, thinks that the increasing availability of electric vehicles should lead to an improvement in customer experience.
Samara was one of 19 auto executives asked by
Automotive News to provide a wish list for 2021. “In preparation for our all-EV future, we would like to see customer experience reimagined to empower customers to do business on their own terms,” he responded. “In order to do this, Cadillac will be pioneering solutions that are personal, predictive, efficient, innovative, simple and transparent in both our dealerships and contact centers.”
This is a subject close to Samara’s heart. Prior to taking up his current position in August 2020, he served as GM’s Global Director, Customer Experience before moving on to become Managing Director, Cadillac Canada. ....

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