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New-age, digital-first beauty brands turn investor favourites during lockdown


New-age, digital-first beauty brands turn investor favourites
Be it Myglamm, Vedix, Juicy Chemistry or Mamaearth, most of these new-age brands are not just digital-first, over 80 per cent of their revenue comes from their own website
Ajita Shashidhar | April 13, 2021 | Updated 07:48 IST
The beauty and personal care categories were among the first to bounce back post the coronavirus lockdown last year. By October-November 2020, most beauty and personal care companies claimed that they were well past their previous year s sales and were experiencing almost 130 per cent growth in volumes. With salons being closed and the DIY (do it yourself) beauty regimes becoming the new norm, consumers increasingly indulged in beauty and personal care products. In fact, many of the new-age beauty brands claimed an 80-90 per cent year-on-year growth in business. ....

Kannan Sitaram , Darpan Sanghvi , Pritesh Asher , Jatin Gujrati , Manish Taneja , Juicy Chemistry , Nascent Capital , Business Head , Venture Partner , Wipro Consumer , Rpsg Ventures , கண்ணன் சித்தாரம் , டர்பன் சங்குவி , பிரிதேஷ் ஆஷர் , ஜடின் குஜராத்தி , மனிஷ் தனேஜா , சாற்றுள்ள வேதியியல் , ஏற்றம் மூலதனம் , வணிக தலை , துணிகர கூட்டாளர் , விப்ரோ நுகர்வோர் ,

Rs 550 cr personal care marketplace Purplle to go omni-channel with private brand Good Vibes


Rs 550 cr personal care marketplace Purplle to go omni-channel with private brand Good Vibes
Manish Taneja, Co-Founder and CEO, Purplle.com claims that the brand is among the highest selling personal care brands on Amazon and Flipkart. Good Vibes has clearly transcended Purplle, he says
Ajita Shashidhar | April 9, 2021 | Updated 20:24 IST
Representative Image
Rs 550 crore beauty and personal care marketplace, Purplle.com, is all set to foray into offline distribution with its Rs 150 crore personal care brand, Good Vibes. Launched in 2018, Good Vibes along with Purplle s other private brands such as NY Bae contribute close to 40 per cent of the marketplace s revenue. Since the biggest chunk of Good Vibes sales comes from the East, the company intends to first roll out offline distribution in West Bengal. ....

India General , Manish Taneja , Good Vibes , Hindustan Unilever , Sequoia Capital India , Blume Ventures , இந்தியா ஜநரல் , மனிஷ் தனேஜா , நல்ல அதிர்வுகள் , ஹிந்துஸ்தான் யூனிலீவர் , சீக்வோயா மூலதனம் இந்தியா , ப்ளூம் முயற்சிகள் ,