Volley, Rolling Stone explore new brand partnerships
Two new partnerships show the power of out-of-category brand collaborations
Rolling Stone magazine and Volley have both struck partnerships with beer brands as part of category and consumer extension strategies.
Iconic music publication, Rolling Stone, has a new collab with boutique brewer, Young Henrys, with the Sydney-based brewery announcing the launch of The Unifier beer. The limited-edition beer is inspired by music’s power to bring people together throughout the ages and marks Rolling Stone’s first co-branded collaboration with an Australian craft beer.
“Rolling Stone has played a pivotal role in celebrating music’s culture-defining moments for over 50 years,” said Rolling Stone president and COO, Gus Wenner. “We’ve joined forces with Young Henrys to create a beer that not only honours our heritage but also reminds today’s generation that history is still in the making,” he added.