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Suntory unveils reformulated Yamazaki 25

Suntory unveils reformulated Yamazaki 25
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The 10 best-selling world whisky brands

The 10 best-selling world whisky brands
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A Spirits Critic Grapples With the Opacity of Label Regulations

Getty Earlier this year, I carefully selected four bottles to spotlight in a feature on Japanese whisky slated for our May 2021 issue. Within a month, I had begun to question every choice. The liquid in the bottles hadn’t changed. They were still delicious, relatively affordable and accessible, the main criteria for the list. I had vetted each to ensure they were from different regions and represented a variety of flavor profiles and production styles. Yet, here’s what had changed: the Japan Spirits & Liqueurs Makers Association released new labeling standards for its association members mid-February, slated to go into effect April 1, 2021. As I began to peel back the layers of the new rules, I realized that two of the four bottles I had selected may no longer be labeled as Japanese whisky. This meant half of the bottles in the line-up were now at odds with the rest.

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