Ram has been paying tribute to the five traditional branches of the U.S. military with 1500 Built to Serve special editions.
The program is now coming to an end as Ram has introduced the fifth and final variant that features a “maritime force-inspired theme with both Spitfire and Bright White exterior colors.” While the company didn’t exactly come out and say it, this is effectively the Coast Guard Edition.
Besides the two paint choices, the truck has a number of black components including the grille, bumpers, badges, side steps and exhaust tips. They’re joined by body-color fender flares and 20-inch aluminum wheels with a Technical Gray finish. The model also sports a U.S. flag and a “Built to Serve” decal on the rear quarter panels.
2021 Ram 1500 Completes its Built to Serve Mission
Ram is fulfilling its promise of honoring all of the military branches of service with the introduction of the final 2021 Ram 1500 Built to Serve Editions in spectacular Spitfire Orange and Bright White.
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Ram promised to honor the five land, sea and air-based branches of the U.S. Armed forces and it is fulfilling that promise with the launch of the fifth and final edition of its 2021 Ram 1500 ‘Built to Serve’ trucks. The latest round of ‘Built to Serve’ will honor the maritime forces and be available in Spitfire or Bright White paint schemes.
Press release content from PR Newswire. The AP news staff was not involved in its creation.
Ram Launches Fifth and Final Phase of U.S. Armed Forces-Inspired, Limited-Edition ‘Built to Serve’ Trucks
March 2, 2021 GMT
Ram Launches Fifth and Final Phase of U.S. Armed Forces-Inspired, Limited-Edition ‘Built to Serve’ Trucks
AUBURN HILLS, Mich., March 2, 2021 /PRNewswire/
Built to Serve edition of Ram 1500 pickup trucks honor the five branches of the United States armed forces
Fifth installment introduces 500 models in Spitfire and 750 models in Bright White
Military branch-inspired interior available in Ram dealer showrooms starting in the second quarter of 2021
Ram recognizes all owners who serve or who have served our nation and our communities