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Ballast Point's New "Clear Hazy IPA": Marketing So Stupid, It Sounds like Satire


Ballast Point s New Clear Hazy IPA : Marketing So Stupid, It Sounds like Satire
By Jim Vorel  |  March 2, 2021  |  12:15pm
Photos via Ballast Point, Kings & Convicts, Brewers Association
It’s been a while at this point since the last time we checked in on the still mind-boggling story of Ballast Point, the San Diego, CA craft beer icon that first sold to Constellation Brands for a record $1 billion back in 2016, at the height of the craft beer boom. In retrospect, this remains by far the most massively overinflated of all overvalued brewery sales of this era, taking place at precisely the moment when the “fruited IPA” wave came to a crest, bringing Ballast Point and Grapefruit Sculpin IPA in particular to their highest point. That year, in 2016, they sold a company record of 431,000 barrels of beer and Constellation was no doubt projecting that the brand would become the next Boston Beer Co. ....

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Reuben's Brews Releases Gobsmacked!, Ferry Line, and Petite


Gobsmacked!,
Ferry Line, and
Petite, will be packaged in 16oz cans and will be available at the Reuben’s Brews Taproom and To-Go Store located at 5010 14th Ave NW in Seattle.
Gobsmaked! is the first triple IPA release of the year and will be available in limited distribution around the Pacific Northwest. Petite and Ferry Line will be available exclusively at Reuben’s Brews Taproom and To-Go Store.
Here are descriptions on each of the three new beers as provided by Reuben’s Brews.
GOBSMACKED! returns to Reuben’s and to distribution across the Pacific Northwest this week. This West Coast Triple IPA was first brewed for Brouwer’s Cafe’s 10th Anniversary, but has made a return each year since, featuring its gobs of Citra, Magnum, Mosaic, and Galaxy hops. This is the first of our triple IPA releases this winter! Learn More. ....

United States , Northwest Brewing News , Reubens Brews , Gob Smacked , Ferry Line , Hazy Ipa , West Coast Triple Ipa , ஒன்றுபட்டது மாநிலங்களில் , வடமேற்கு காய்ச்சுதல் செய்தி , ரூபன்ஸ் கஷாயம் , படகு வரி , மங்கலான இப்ப , மேற்கு கடற்கரை மூன்று இப்ப ,