The lawsuit was brought forward by Entertainment Studios Networks owner Byron Allen
McDonald’s Inc (NYSE:MCD) has been sued for US$10bn by US media entrepreneur Byron Allen.
The owner of Entertainment Studios Networks said the fast-food chain is discriminating against Black-owned media outlets by not advertising with them as much as it should.
The complaint said McDonald s violated the law with its racial animus and racial stereotyping in setting budgets, Reuters reported.
The burger giant refused to advertise with Allen’s channels, according to the lawsuit, filed in Los Angeles on Thursday. McDonald s, like much of corporate America these days, publicly touts its commitment to diversity and inclusion, but this is nothing more than empty rhetoric, the complaint was reported as saying.