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Common Ventures releases first work for Bank Australia
March 2, 2021 10:43
Bank Australia is highlighting its brand purpose by putting its socially-conscious customers in the spotlight to explain why switching to Bank Australia is a move towards social and environmental change.
The campaign builds upon Bank Australia’s 2017 activation, ‘The bank Australia needs’ by focusing on the customers.
“The strategy for this new campaign was shaped by the insight that our customers are passionate advocates for Bank Australia. This campaign amplifies the power and reach of customer advocacy by providing a greater platform for them to share their beliefs and explain the positive impact you can create, simply by aligning your banking with your values,” explained Bank Australia’s head of marketing, Nicole Hunter. ....

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