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Why search data doubles as valuable market research

April 7th 2021
16:57
Björn Darko, VP of product at Searchmetrics, explains the power of search data, which some brands are exploring, and how it can be added to your market research armoury to support insight and decision making
Understanding customer needs and behaviour, coupled with market intelligence are among the keys to making successful marketing decisions. However, traditional market research methods such as surveys and focus groups can have their limitations, which is why some brands are exploring search data for additional insights.
The pace of change in many markets means traditional research can quickly go out of date, meaning you’re forced to repeat surveys at frequent intervals or buy new research reports. And, of course, the accuracy of survey findings varies with the size of your sample – and the bigger the sample, the greater the cost. ....

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And Spring Heralds SONIA….and Alternative Rates | Sullivan & Worcester

The LMA Note also raises whether a Credit Adjustment Spread (
CAS) will be used in pricing to balance the need for economic parity with LIBOR when switching to an RFR, but a CAS is less likely to be used in a new Sterling LIBOR transaction.
3. Read the FMSB Draft
The FMSB Draft sets out eight draft Core Principle for the use of TSRRs, and the key message seems to be that lenders and market participants should have a very good reason for using a TSRR! It is more eloquently put in Core Principle 1:
“
Market participants should assess, in a manner consistent with this Standard and the RFR Working Group Use Cases, whether there is ....

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Greenberg Traurig's Robert Herrington Presents 'Class Settlement' Webinar

Greenberg Traurig's Robert Herrington Presents 'Class Settlement' Webinar
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Industry associations release best practice guide for temporary vaccination centres

Industry associations release best practice guide for temporary vaccination centres
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New standard will tell buyers if graphene is really graphene

New standard will tell buyers if graphene is really graphene
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