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Paper Source to be acquired in Ch. 11 by owner of Barnes & Noble


Dive Brief:
Paper Source named Elliott Investment Management as the successful bidder in a process for the specialty retailer to sell itself in Chapter 11.
The deal includes $40 million in cash, plus additional cash for incremental financing taken on under Paper Source s debtor-in-possession facility, as well as assumed first-lien debt totaling $51.6 million, according to court papers.
Elliott also owns Barnes & Noble, which the investment firm acquired in 2019, and the U.K.-based book chain Waterstones. Paper Source listed an affiliate of private equity and investment firm Apollo as a backup bidder. 
Dive Insight:
Susan Lindstrom founded Paper Source in 1983 as a single store in Chicago to bring handcrafted paper goods from around the world to U.S. consumers. Lindstrom grew the retailer to 27 stores by 2007 before selling a majority stake to private equity firm Brentwood Associates, after which the retailer s expansion accelerated. ....

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Brentwood acquires Watermill Express

Brentwood acquires Watermill Express
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Measured Intelligence Suite™ Helps Brands Navigate Recent Upheaval in Advertising Attribution


Incrementality Measurement and Source of Truth Reporting Inform Cross-Channel Media Investment Decisions
SANTA MONICA, Calif.–(BUSINESS WIRE)–#AdTech–As increasing data and online tracking restrictions put pressure on marketers to find alternative ways to measure and optimize advertising performance, Measured, a leading provider of incrementality measurement solutions, today revealed the Measured Intelligence Suite
TM for smart media investment decisions.
By 2016, attribution experts had failed for more than a decade to deliver on the lofty promises of multi-touch attribution (MTA) and measurement beyond last click. Measured was founded by advertising industry veterans to develop a new measurement approach, based on incrementality testing and experimentation, that remained transparent and independent from platform bias and didn’t require third-party data or user-level tracking to be effective. ....

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