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UTA Acquires Echo Location Talent Agency, Founder Obi Asika Named Co-Head of UK Office Music clients coming over include Diplo, Marshmello, Major Lazer, Alesso, Bugzy Malone and moreBrian Welk | March 3, 2021 @ 8:30 AM Photo courtesy of UTA UTA has acquired London-based talent agency Echo Location, and Echo’s founder, Obi Asika, has been named the co-head of UTA’s UK office where he will serve alongside Neil Warnock. The move helps bolster UTA’s global music footprint, as Echo Location represents electronic and hip hop artists such as Diplo, Marshmello, Major Lazer, Alesso, Bugzy Malone and many more. Asika will be responsible for driving UTA’s music business and expanding its existing practice areas including comedy, sports, marketing and other verticals. ....
SoundCloud has added Q&A founder and CEO Troy Carter to its board of directors. He will serve as a strategic advisor to SoundCloud CEO Michael Weissman and the company’s board of directors across all music industry topics, including new business models, artist development and artist services. Carter’s appointment arrives with SoundCloud’s renewed focus on “building deeper, more direct relationships with artists, labels, and music fans,” according to a release. He will continue separately leading Q&A. “Troy is one of the few leaders that have operated and succeeded in all sides of the music industry. And, at all times, Troy is one step ahead of the pack,” said Weissman in a statement. “We share the same vision and excitement for SoundCloud’s potential to shape the future of the music business. It’s hard to think of someone better suited to join SoundCloud as we enter this new phase.” ....
SoundCloud has added Q&A founder and CEO Troy Carter to its board of directors. He will serve as a strategic advisor to SoundCloud CEO Michael Weissman and the company’s board of directors across all music industry topics, including new business models, artist development and artist services. Carter’s appointment arrives with SoundCloud’s renewed focus on “building deeper, more direct relationships with artists, labels, and music fans,” according to a release. He will continue separately leading Q&A. “Troy is one of the few leaders that have operated and succeeded in all sides of the music industry. And, at all times, Troy is one step ahead of the pack,” said Weissman in a statement. “We share the same vision and excitement for SoundCloud’s potential to shape the future of the music business. It’s hard to think of someone better suited to join SoundCloud as we enter this new phase.” ....