Tom Kerridge Upgrades Culinary Options on British Airways’ Short Haul Flights
(11 Jan 2021) British Michelin-starred chef, Tom Kerridge has designed a number of gourmet food items - which include signature pies and sandwiches - to pre-purchase for British Airways’ Euro Traveller (short haul economy) customers.
The decision to upgrade the culinary options on its short haul flights coincides with completion of WiFi across BA’s short haul Airbus fleet, and the ability to pre-order duty free items directly to customers’ seats through its inflight retail site.
The airline will continue to offer complimentary refreshments in Euro Traveller on all fights comprising a bottle of water and a snack, such as a breakfast bar
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British Airways has today announced that it will be partnering with celebrated, British Michelin-starred chef, Tom Kerridge, who has designed a number of gourmet food items, which include signature pies and sandwiches, to pre-purchase for the airline’s Euro Traveller (short haul economy) customers.
The move marks a renewed focus on the short haul customer experience, which also includes the completion of a full WiFi rollout across its Airbus short haul fleet and the ability to pre-order duty free items directly to customers’ seats through its inflight retail site,
The airline will also continue to offer complimentary refreshments in Euro Traveller on all fights comprising a bottle of water and a snack, such as a breakfast bar or crisps. Those wishing to purchase more substantial food options, designed by Tom Kerridge, as well as other food and drink items can do so through the airline’s the new online Speedbird Café hosted on British Airways’ inflight retail site
British Airways has partnered with Michelin-starred chef Tom Kerridge for its inflight menu.
Called Speedbird Café, the new menu focuses on British provenance with items such as a Ploughman’s sandwich and warm pies.
The line-up features: Warm Steak & Ale Pie (£4.50); Ham Hock & Smoked Cheddar Sandwich (£4.10); vegan Spiced Cauliflower Tortilla Wrap (£4.20); Chicken, Bacon & Celery Brioche; Chicken & Bacon Baguette (£4.50); and a vegetarian Brie Ploughman’s Sandwich (£4.20).
Available to those in Euro Traveller, all gourmet food items must be pre-purchased up to 12 hours before departure. This aids the airline in its efforts to reduce onboard waste as part of its commitment to net zero emissions by 2050, it said.