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By Helen Gilbert2021-04-09T10:48:00+01:00
Source: St Pierre Groupe
St Pierre has secured its first listing with the Co-op and doubled the number of Tesco stores it supplies.
From 12 April, the firm’s Sliced Brioche Loaf will be sold in 210 Co-op branches (rsp: £2.99).
The new listing comes as St Pierre increases its presence in Tesco stores. Its Brioche Hot Dog Rolls will be stocked in 401 stores, up from 201, while the brand’s Brioche Burger Buns, previously on sale in 200 stores will be sold in 550 stores. They join St Pierre’s 4 Seeded Brioche Buns, currently sold in 1,064 Tesco stores.
“Research from the Shopper Insights & Behaviours Conference this year revealed that the BBQ season, as we traditionally know it, will be changed this year,” said Paul Baker, founder of St Pierre Groupe.
St Pierre Groupe celebrates intercontinental strategy with record-breaking sales The UK-based company s strategy to take French products to America is paying off, with sales of its brioche brand up by 63% year-on-year in the US, accounting for more than half of the company’s global business in 2020.
Paul Baker, founder of St Pierre Groupe, said the success on the other side of the Atlantic has also led to extraordinary growth for the wider group, which has doubled in size in the past two years.
The company – which was granted the Queen’s Award for Enterprise in International Trade in 2019 – is firmly on track to hit its target to achieve £150m in sales by 2022, clocking up more than £100m in turnover in 2020.
The UK-based company's strategy to take French products to America is paying off, with sales of its brioche brand up by 63% year-on-year in the US, accounting for more than half of the company’s global business in 2020.