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The war for risk analysis gets ugly Market leaders Riskalyze lashed out at competitors over differences in methodologies, but the allegations opened up interesting questions about the technologies under the hood at risk analysis providers. May 17, 2021 3 MINS The battle for risk analysis dominance took a nasty turn last week when market leaders Riskalyze Inc. blindsided competitors with a campaign alleging the use of guesswork models that produce “wildly inaccurate” results. A dedicated website cheekily named unhiddenlevers.com and a newly minted white paper added to the onslaught, in addition to a short video calling out HiddenLevers co-founders Raj Udeshi and Praveen Ghanta for naming a coronavirus-related risk scenario “Kung Flu.” ....
News, Vision & Voice for the Advisory Community The Auburn, Calif., industry leader used a release, video and dedicated website to lash out at Orion s freshly acquired HiddenLevers unit, but a backlash may be brewing. Comments Blindsided but unbowed, Orion Advisor Solutions vows that it will not take Riskalyze s assault on its brand lying down. Riskalyze launched its full-scale media blitz yesterday (May 11), unleashing a video, an audio file, a dedicated website (Unhiddenlevers.com) and a press release headlined, As the market leader on risk, we can’t stay silent. Aaron Klein: I wish we hadn t called out other products by name. ....
Riskalyze Campaign Attacks Orion s HiddenLevers, RiXtrema Citing fiduciary responsibilities, Riskalyze CEO Aaron Klein is publicly targeting the wildly inaccurate and predictive guesswork of his competitors. A long-simmering confrontation in the advisor technology space is spilling into public view. Riskalyze co-founder and CEO Aaron Klein is launching a highly visible campaign to discredit the risk methodologies used by competitors. Squarely in the crosshairs are risk analytics platform HiddenLevers, acquired by Orion earlier this year, and RiXtrema, which offers a portfolio stress-testing tool called Portfolio Crash Testing PRO. The marketing campaign, launched from the Riskalyze-controlled website Unhiddenlevers.com, has been in planning for roughly six weeks, according to Klein, and includes a white paper, messaging for “industry influencers” and a video criticizing a 2020 coronavirus pandemic-related webinar series hosted by HiddenLevers c ....
From portfolio stress tests to RIA business intelligence, the merger will help Orion compete with Envestnet. Eleven years after co-founders Praveen Ghanta and Raj Udeshi quietly launched their risk analytics platform startup HiddenLevers, the pair now find themselves announcing their firm s acquisition by a far larger entity: Orion Advisor Solutions. After a long stretch of steady, organic platform development and customer growth, the plucky little Decatur, Ga.–headquartered HiddenLevers has won over thousands of individual advisors and made several key partnerships and customer wins (most notably Carson Group and Focus Financial Partners). Now the firm and its technology will be embedded into key areas of the well-known Orion tech stack, enabling that firm to compete all the more effectively with the likes of industry behemoth Envestnet and others. ....