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Chota Packet, Bada Dhamaka: Know how low unit packs are driving FMCG growth in India


Updated Feb 09, 2021 | 17:31 IST
Low unit packs (LUPs) are small packets of goods that cost anything between Re 1 to Rs 20. And, FMCG companies are banking on them to drive growth.
Low unit packs are packing a punch in India s FMCG story 
Key Highlights
Rural segment is constantly outpacing the growth of urban demand
In these small markets, low unit packs or LUPs are a big hit!
A 500 ml bottle of shampoo with a fancy pump has no place in the hinterland. Nor does a chocolate bar strewn with roasted almonds, which costs around Rs 100. The Bharat within India is constantly in search of ‘value for money’ products, and this is where low-unit packs (LUPs) pack a punch. ....

India General , Jaideep Nandi , Industrie Varun Berry , Sanjiv Mehta , Srinivas Phatak , Indian Brand Equity Foundation , Hindustan Unilever , Bajaj Consumer Care , இந்தியா ஜநரல் , ஜெய்தீப் நந்தி , தொழில் வருண் பெர்ரி , சஞ்சீவ் மேத்தா , ஸ்ரீநிவாஸ் பாடக் , இந்தியன் பிராண்ட் பங்கு அடித்தளம் , ஹிந்துஸ்தான் யூனிலீவர் , பஜாஜ் நுகர்வோர் பராமரிப்பு ,

Gnocchi with basil and lemon


Gnocchi with basil and lemon
Vegetarian gnocchi with courgette, lemon and fresh basil
I used fresh gnocchi imported from Italy and very fortunately available from the dairy cabinet in my local supermarket. It only needs a 2 minute simmer or about 3 minutes pan-frying. It is very tender. Alternatively, use vacuum-packed gnocchi and boil according to the packet instructions.
Ingredients
Directions
Heat the oil in a large frying pan over medium heat. Add the courgette and cook, stirring occasionally, for 3 minutes or until just tender and golden. Place aside.
Melt the butter in the pan. Add the basil leaves and cook until they are just crisp. Stir in the lemon juice, spinach and tomatoes. Add the gnocchi and cook, stirring, for 2-3 minutes. Return the vegetables to the pan. Cover and warm through. Serve topped with parmesan. ....

Pan Frying , Lemon Juice , Cherry Tomatoes , மந்திரி சபை , எலுமிச்சை சாறு , செர்ரி தக்காளி ,

ADVA expands Ensemble Harmony Ecosystem to include disaggregated packet networking


ADVA expands Ensemble Harmony Ecosystem to include disaggregated packet networking
Alpha Networks, Delta, Edgecore Networks and UfiSpace join partner program
All new members offer hardware proven to interoperate with ADVA s carrier-grade NOS
ADVA (FSE: ADV) today announced the expansion of its Ensemble Harmony Ecosystem to include disaggregated packet networking. Alpha Networks, Delta, Edgecore Networks and UfiSpace have all joined the open multi-vendor program. Each new member offers high-performance hardware platforms proven to interoperate with ADVA s Ensemble Activator, a carrier-grade network operating system (NOS) specifically designed for white box switches. The Ensemble Harmony Ecosystem helps to accelerate softwarization and virtualization by offering service providers and enterprises access to the industry s most comprehensive portfolio of flexible and disaggregated networking technologies. The addition of white box switch suppliers means it now delivers ev ....

George Tchaparian , James Buchanan , Stephan Rettenberger , Gareth Spence , Edgecore Networks , Alpha Networks , Ensemble Harmony Ecosystem , Edge Cloud , Ensemble Harmony , Ensemble Activator , Harmony Ecosystem , ஜேம்ஸ் புக்கனன் , கரேத் ஸ்பென்ஸ் , ஆல்பா நெட்வொர்க்குகள் , குழுமம் நல்லிணக்கம் சுற்றுச்சூழல் அமைப்பு , விளிம்பு மேகம் , குழுமம் நல்லிணக்கம் , குழுமம் ஆக்டிவேட்டர் , நல்லிணக்கம் சுற்றுச்சூழல் அமைப்பு , சுற்றுச்சூழல் அமைப்பு ,