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Worcester Regional Chamber of Commerce launches TV campaign to make city 'the place to visit, to invest, and to call home'

The television ad will run in the Boston, Manchester, Worcester, Providence and Springfield markets. ....

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Worcester TV ad Chamber of Commerce Boston Providence Springfield

WORCESTER The Worcester Regional Chamber of Commerce is getting to the heart of the matter concerning the Heart of the Commonwealth.
Worcester. A city with heart, history and promise, says the narrator at the start of a 30-second TV commercial extolling many attributes of Worcester that the chamber will run in markets including Boston, Providence and Springfield beginning Monday morning.
We think it s an investment that helps the region in a variety of ways, said Timothy P. Murray, president and CEO of the Worcester Regional Chamber of Commerce, about its TV advertising blitz initially planned to run from Monday until May 12. ....

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Worcester chamber launches pro-Worcester commercial

The Worcester Regional Chamber of Commerce is launching a 30-second commercial promoting Worcester, set to air on stations in the Boston-Manchester-Worcester, Providence and Springfield markets, the advocacy group announced on Monday.
Available for viewing online, the ad was produced by Pagano Media in Worcester, and supported by regional tourism agency Discover Central Massachusetts. The ad is intended to celebrate a variety of sectors and industries in the city, including the life sciences, colleges, health care systems and the arts and entertainment spaces.
The commercial is expected to run for nearly a month, with another 15-second variation in the mix.
“Not only did we want the commercials to air leading up to the Worcester Red Sox’ debut on May 11, but as the economy starts to recover from the pandemic and families across the region think about their spring and summer plans and how they’ll spend their discretionary dollars, we want Worcester to be top of mi ....

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