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Work is underway to create one of the UKâs first Destination Porsche Centre sports car dealerships after Porsche Retail Group revealed details of the new retail facility in Reading.
The Porsche Cars GB-owned AM100 car retail group has already developed a Porsche Studio, in Mayfair, in a realisation of another CI concept revealed at the time, and is now moving ahead to realise its plans for the larger site.
While a spokesman stopped short of confirming the new Reading facility would be the UK s first Destination Porsche Centre, AM understands that the only similar project currently being progressed is Pendragon s Nottingham gateway facility.
Click the thumbs up >AM100 motor retailer HR Owen is investing heavily in 2021 ready to win over more luxury car buyers.
That comes despite a heavy hit to its 2019/20 profits as coronavirus lockdowns took their toll.
In December it bought a 5.4 acre site at Hatfield, Hertfordshire, which will become home to its corporate headquarters and a cross-brand ‘statement site’ for wealthy car enthusiasts.
Construction has already started at the £30m development, which will increase HR Owen’s showroom portfolio from 14 to 17, once the Bentley and Lamborghini businesses open their doors later this year.
It will take its tally of Bentley and Lamborghini franchises to 4 each.