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Northwestern Alumni Lori Hall and Jessica Lane discuss Pop'N Creative


When entertainment marketers Lori Hall (Communication ‘02) and Jessica Lane (Medill ‘08) grew tired of not seeing women in leadership roles in advertising and marketing, they wanted to make a difference.
The pair wanted to take charge, working to increase the industry’s ability to showcase unique voices. In effect, they hoped to address concerns that multicultural representation is difficult to find. 
“We were just so frustrated from not getting the quality of work and the amount of agencies out there that we felt should be there,” Hall said. “Black people are superheroes in ourselves… why are there not more (women-led) multicultural agencies?”  ....

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TBS' 'HBCU Cash Out Challenge' Contest Scores for Startup Pop'N Creative


TBS’ ‘HBCU Cash Out’ Contest Scores for Startup Pop’N Creative
Variety
3 hrs ago
TBS wanted to find a way to reach more Black viewers with its lineup of scripted and unscripted comedies. To do so, the WarnerMedia cabler turned to a pair of former TBS marketing executives who launched their own creative shop last year in Atlanta last year.
Lori J. Hall and Jessica D. Lane Alexander, co-founders of Pop’N Creative, came up with a consumer activation tailor-made for the YouTube and TikTok era. TBS’ “HBCU Cash Out” contest offered recent graduates of Historically Black Colleges and Universities the chance to get creative with a 60-second video explaining how their college degree is helping them achieve their dreams. ....

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