Can radio do promotions differently, perhaps in a compelling fashion? Are winner moments drawing in effective story arcs when the opportunity arrives to truly drive interest and anticipation? Is the radio sector willing to innovate or are we waiting for the imminent economic expansion and stabilisation that will improve marketing spend to come which will be slow on the up take coming from a low base? Even in the context of an expanding economy has the sector truly expanded it's creative potential to respond to a change in consumer behaviour and listener behaviour in particular?
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