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Poetic Brands grows its pre-school portfolio with Moonbug's My Magic Pet Morphle – Licensing.biz

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Poetic Brands is continuing to expand its baby, children’s wear, and accessories division, this time through an extended partnership with Moonbug Entertainment to develop an apparel range based on the My Magic Pet Morphle brand.
The deal was brokered by The Point. 1888 who manages the rights for Moonbug’s properties across EMEA and will see the apparel specialist create a collection of accessories, children’s clothes, outerwear, and swimwear.
Morphle is Mila’s magic red pet, who can morph into anything – a sweet puppy, a giant truck, a cool dinosaur or anything that Mila’s playful mind can imagine. With over 250 episodes in its library and content in 12 languages, the show teaches preschoolers the themes of friendship, problem solving and creativity, and is available on a range of digital platforms including YouTube, Amazon, Netflix, Apple TV, and most recently, was part of a deal to be shown on Virgin Media platforms. ....

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MGA Entertainment lands fashion deal with Poetic Brands for Na! Na! Na! Surprise clothing – ToyNews

MGA Entertainment lands fashion deal with Poetic Brands for Na! Na! Na! Surprise clothing – ToyNews
toynews-online.biz - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from toynews-online.biz Daily Mail and Mail on Sunday newspapers.

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The Point. 1888 secures raft of licensees for Moonbug's CoComelon across books, arts & crafts, puzzles and more – Licensing.biz

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The hit children’s brand, CoComelon has strengthened its licensing portfolio with the addition of no fewer than 11 new licensing partners, thanks to a slate of signings secured by The Point. 1888 on behalf of the pre-school IP owner, Moonbug Entertainment.
The brand extension specialist was brought on board in August 2020 as the master licensing agency across EMEA for CoComelon and other brands under the Moonbug umbrella, including Blippi, My Magic Pet Morphle and ARPO. Since joining, The Point.1888 has sought to build on the fast-growing popularity and awareness of
CoComelon, signing licensees that will give the brand products to widen consumer engagement. ....

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Pre-school IP CoComelon ramps up games, toys, and arts & crafts activity with Crayola, RMS International, and more – ToyNews

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The hit pre-school digital series CoComelon is increasing its activity across the toys, games, and art & crafts sectors, having landed a raft of new licensing partnerships, including an agreement for colouring and activity books from Crayola.
This line will be expanded upon through a further partnership with Alligator Products who will develop complimentary colouring and activity books, while RMS International will produce CoComelon wooden puzzles, arts & crafts kits, bubble kits, and sensory toys.
The latest developments have been revealed among a slate of 11 new licensing partners for the hit pre-school IP. The licensing partnerships have been secured by the brand’s exclusive master licensing partner, The Point. 1888 on behalf of the IP owner, Moonbug Entertainment. ....

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Poetic Brands to launch Brambly Hedge baby clothing and accessories range – Licensing.biz

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The apparel licensee Poetic Brands has signed on to create a range of baby clothing and accessories based on the heritage children’s publishing property, Brambly Hedge.
The new collection will include layette and fashion daywear along with nightwear, snow suits, sleeping bags, accessories, and changing mats each inspired by the adventure of the community of Brambly Hedge’s resident mice.
Brambly Hedge joins a number of prestigious new children’s partners for Poetic Brands, as the licensee establishes its new Baby, Children’s Wear and Accessories division.
Brambly Hedge began life in 1980 as a series of intricately illustrated books following a family of mice in the English countryside. Written by Jill Barklem, the brand is now celebrating 40 years since its first book was published. ....

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