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To embed, copy and paste the code into your website or blog: For over 20 years, Pantone’s Color of the Year has influenced consumer tastes and product design in industries where aesthetics matter. Last month, the Pantone Color Institute continued its tradition by naming not one, but two colors as its Color of the Year for 2021! So what pairing is slated to usher us out of an unprecedented year? “Illuminating” Pantone 13-0647 and “Ultimate Gray” Pantone 17-5104.[1] Marketers have long understood how color plays into a brand’s visual identity to convey a particular meaning or emotion. A thoughtfully selected color not only builds on the brand’s aesthetic, but also creates an overarching mood or elicits a desired emotional response. In describing this year’s choice, the Institute says that Illuminating is a bright and cheerful yellow, sparkling with vivacity and giving hope, while Ultimate Gray is “emblematic of solid and dependable elements.” Together, th ....
[co-author: Ewa Wojciechowska] Sarah Bro 2020 was a year like no other, so you’d be forgiven if the year’s biggest headlines in trademark law didn’t quite catch your attention. In 2020, the US Supreme Court shaped trademark jurisprudence through a trio of notable decisions. A pandemic and shelter-in-place orders pushed more consumers to virtual marketplaces, forcing brand owners, and the courts, to take a renewed look at counterfeiting and online enforcement. The United States Patent and Trademark Office (USPTO) has continued its strict registrability and failure-to-function assessments, and new legislation, rules and fees were directed at cracking down on fraudulent trademark applications and clearing dead weight from the USPTO register to make room for new and growing brands. A COVID-19 stimulus package just so happened to establish the standard for obtaining injunctive relief in litigation under the Lanham Act. And the year saw industry-specific developments with ....