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New law against improper advertising contracts has competition implications


Introduction
After gaining fast-track approval, President López Obrador issued the Law for Transparency, Prevention and Combating Improper Practices in Advertising Contracting (the Advertising Contracting Law) in the Official Gazette on 3 June 2021. This will become effective on 2 September 2021 and will grant new powers to the Federal Economic Competition Commission (COFECE) but may fall outside the constitutional objectives of the competition authority. Application of the new law may be problematic and may disregard the competence of the Federal Telecommunications Institute (IFT).
The Advertising Contracting Law, in general, provides that:
Agencies may only acquire advertising spaces on behalf of and for an advertiser, and may not acquire them on their own account for subsequent resale. ....

United States , United Kingdom , Telecommunications Institute , Economic Competition Commission , Judicial Branch , Combating Improper Practices , Advertising Contracting , Advertising Contracting Law , Official Gazette , Federal Economic Competition Commission , Federal Telecommunications Institute , Federal Economic Competition Law , French Sapin Law , Mexican Constitution , Federal Judicial , Alejandra Maga , ஒன்றுபட்டது மாநிலங்களில் , ஒன்றுபட்டது கிஂக்டம் , தொலைத்தொடர்பு நிறுவனம் , பொருளாதார போட்டி தரகு , நீதித்துறை கிளை , அதிகாரி கஸெட் , கூட்டாட்சியின் பொருளாதார போட்டி தரகு , கூட்டாட்சியின் தொலைத்தொடர்பு நிறுவனம் , கூட்டாட்சியின் பொருளாதார போட்டி சட்டம் , மெக்ஸிகன் அரசியலமைப்பு ,