Feb 24, 2021 5:08 AM PT
As consumers get comfortable with their newfound digital wallets and gift cards, marketers must continue to adapt their strategies to changes in shopping behavior to better finesse the customer experience.
Both consumers and vendors have had non-stop adjustments. Lockdowns and social distancing requirements accelerated the adoption of new technologies. Commerce trends that were on the horizon pre-COVID-19 were suddenly adopted at a brisk pace. Online food ordering, curbside pickup, and BOPIS (buy online, pick up in store) are presenting new challenges to store owners and brand marketers.
Commerce analysts do not see consumers shedding their newfound buying options in the wake of a post-pandemic marketplace. Concerns for health safety, social distancing, and remote working will remain as the center stage in the daily lives of millions of shoppers.
Feb 24, 2021 5:08 AM PT
As consumers get comfortable with their newfound digital wallets and gift cards, marketers must continue to adapt their strategies to changes in shopping behavior to better finesse the customer experience.
Both consumers and vendors have had non-stop adjustments. Lockdowns and social distancing requirements accelerated the adoption of new technologies. Commerce trends that were on the horizon pre-COVID-19 were suddenly adopted at a brisk pace. Online food ordering, curbside pickup, and BOPIS (buy online, pick up in store) are presenting new challenges to store owners and brand marketers.
Commerce analysts do not see consumers shedding their newfound buying options in the wake of a post-pandemic marketplace. Concerns for health safety, social distancing, and remote working will remain as the center stage in the daily lives of millions of shoppers.
New Customer Experience Needs and Commerce Trends for 2021 | Spotlight Features technewsworld.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from technewsworld.com Daily Mail and Mail on Sunday newspapers.
Commerce analysts do not see consumers shedding their newfound buying options in the wake of a post-pandemic marketplace. Concerns for health safety, social distancing, and remote working will remain priorities for many shoppers. Merchants who demonstrate that they are able to quickly get products to consumers, resolve issues with customer service, and provide fast delivery and returns will be the ones that thrive.
);
//]]>// >By Jack M. Germain
Oct 21, 2020 12:17 PM PT
Amazon reported recently that online grocery sales tripled during the pandemic. The company also saw a 160 percent increase in delivery capacity and tripled the number of Whole Foods pickup spots.
This is all great news if you live in a city with Whole Foods or where grocery delivery services are easily accessible. But if your food and home supplies depend on local pickup and delivery, and you live in rural strongholds, you might be in for some shortages. E-commerce is not every rural community s Holy Grail for shopping.
Many local rural retailers are strangers to e-commerce. If stores in rural America want to keep customers happy and healthy, transitioning to e-commerce is key, according to Mark William Lewis, CTO of Netalico Commerce.