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11 myths about decision-making 6 minutes to read Eleven deeply ingrained and counterproductive myths that harm our ability to make decisions. Photo / 123RF Harvard Business Review By: Cheryl Strauss Einhorn I ve been studying decision-making for more than 20 years, and from my experiences I have identified several deeply ingrained and counterproductive myths that harm our ability to make decisions. The most common of these myths include: I like to be efficient Many of us think that efficiency means jumping right in and making a decision. But to be truly effective, we need to be clear on what we are solving for. Rushing can lead you to decide based on the wrong factors, which could lead to regret. For example, walking into a car dealership and buying the first car you see might feel efficient, but it may mean that you end up with the car the salesperson wanted to get rid of, not the car that best fits your needs and budget. ....