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Taco Bell exec hints at new chicken menu item that will interrupt the chicken sandwich craze

The Popeyes Chicken Sandwich is back. The chicken chain has announced its official return date. Let the second-round of chicken wars begin. Turns out we were idiots to assume the chicken sandwich wars would be fought exclusively by restaurants that serve sandwiches. In a recent interview with Business Insider, Taco Bell’s chief global food innovation officer Liz Matthews hinted at a new chicken offering – or perhaps several – that may somehow compete with other chains’ fast-food chicken sandwiches in the not-too-distant future. I think a lot of players out there are doing a great job, but what I will say is that we will interrupt that with what we re going to do on chicken, Matthews told Business Insider.

Taco Bell Fans Rejoice: Favorite Menu Items Are Back

Taco Bell Fans Rejoice: Favorite Menu Items Are Back 01/14/21 AT 6:30 PM After pulling many popular items from its menu in 2020, Mexican fast-food chain Taco Bell is bringing a few back. The Southern California-based company announced Thursday that it’s bringing its favorite potato options and sides back. Items like the Cheesy Fiesta Potatoes and the Potato Soft Taco will again be available to purchase on March 11. Customers can even swap any meat out for potatoes in their order.  The announcement also hinted at a collaboration with Beyond Meat to extend the vegetarian portion of the menu. Beyond Meat is a plant-based substitute that saw increased popularity in 2019. 

Vegan Taco Bell Lovers, Rejoice: Potatoes Are Coming Back and Beyond Meat Is on the Way

Shares On March 11, potatoes will return to the menu at Taco Bell locations nationwide. In July 2020, the chain unceremoniously removed potatoes, along with a variety of other menu items, in an effort to simplify its menu and make room for new options. However, after public outcry (and at least one creative protest), the chain is reviving its beloved spuds after the brief hiatus in an effort to give vegetarian customers more options. The potatoes will be available as a substitute for any Taco Bell protein as well as part of the vegetarian Potato Soft Taco ($1, prices vary by location) and Cheesy Fiesta Potatoes. Vegetarian items at Taco Bell can be customized to be vegan by asking for them “al fresco.”

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