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Wendy s launches Bourbon Bacon Cheeseburger
Photo by: Wendy s Press Release Friday, May 7, 2021 9:24 AM UTC
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Wendy’s is offering something new, and it is not a chicken sandwich. Taking a short break from the chicken war, the fast-food chain introduced its newest cheeseburger called the Bourbon Bacon Cheeseburger.
Market Watch noted that this new menu launch from Wendy s is notable because, for months, the leading fast-food chains in the U.S. have engaged in a heated chicken war. McDonald’s Burger King and even Taco Bell have all joined the battle to attain dominance in the chicken category.
The idea behind the new cheeseburger flavor
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Here’s How Wendy’s Dethroned Burger King
Most people over the past year were paying attention to the Chicken sandwich wars that many fast-food chains were engaging in, but under the radar was a change in the burger war business. How so? Wendy’s just took the # 2 spot from Burger King in sales with an increase of 4.8% and a decrease of BK by 5.4%. Wendy’s total sales were $10.2-billion and Burger King’s $9.6-billion.
So what? Wendy’s has 6,000 restaurants while Burger King has over 7,300.that’s what. Of course, both chains have been nipping at McDonald’s heels for years as Wendy’s took the number 2 spot in 2012 and Burger King grabbed it back three years later. Then? Wendy’s came up with a brand new morning breakfast menu during the pandemic while Burger King has had a tougher time connecting with customers.
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