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ROME, Ga. As the COVID-19 pandemic ravaged Italy who will forget the videos of quarantined Italians signing to each other perched from their balconies the country s top tire maker embarked on a journey of its own.
Pirelli & C. S.p.A., the world s No. 6 tire maker with sales of $5.9 billion in 2019, began a digital journey that a few months later culminated in the release of its Click-to-Buy platform.
For the first time, Pirelli now features a digital platform that buyers can access via the company s website, select a set of Pirelli tires and be directed to a dealer partner for service.
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ROME, Ga. Pirelli Tire North America Inc. is claiming it soon will be the first tire company to produce a range of tires certified under Forest Stewardship Council guidelines covering sustainable production methods.
The FSC-certified tires, versions of the Pirelli P Zero high-performance range, will be supplied to BMW North America Inc. for fitment on the plug-in hybrid version of the car maker s X5 xDrive45e sport-activity vehicle.
These tires, to be produced exclusively at Pirelli s U.S. factory in Rome, contain FSC-certified natural rubber and rayon and represent a new horizon for increasingly sustainable tire production.
FSC certification confirms that plantations are managed in a way that preserves biological diversity and benefits the lives of local people and workers, while ensuring economic viability, Pirelli said.
Pirelli claims industry first for sustainable production
Pirelli claims industry first for sustainable production
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ROME, Ga. Pirelli Tire North America Inc. is claiming it soon will be the first tire company to produce a range of tires certified under Forest Stewardship Council (FSC) guidelines covering sustainable production methods.
The FSC-certified tires, versions of the Pirelli P Zero high-performance range, will be supplied to BMW North America Inc. for fitment on the plug-in hybrid version of the car maker s X5 xDrive45e sport-activity vehicle.
These tires, to be produced exclusively at Pirelli s U.S. factory in Rome, contain FSC-certified natural rubber and rayon and represent a new horizon for increasingly sustainable tire production.