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Natasha Fair enjoying a moment s break from her business, Ayusa. Photo: NellyleComte Photography
Business
17th Feb 2021 10:00 AM
First, there were sea-changers and tree-changers. Now, there are VESPAs.
An acronym for Virus Escapees Seeking Provincial Australia, VESPA was coined by
the demographer, Bernard Salt, as a celebration of the reversal of traditional flow of
talent from regional Australia to the cities.
Natasha Fair relocated from Melbourne to Byron Bay to start her business, Ayusa,
which offers guayusa tea sustainably grown in the Amazon.
Ms Fair spent months in Ecuador researching and forming relationships with farmers.
I didn t want to return to the rat race, she said. ....

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