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social commerce: Can social commerce empower micro-entrepreneurs in a post Covid era?


Synopsis
Currently in India, social commerce is driven by resellers who mostly sell apparels online. However there is still a huge opportunity to empower the next set of micro-entrepreneurs who cater to various household needs.
iStock
India is at the cusp of a social commerce revolution and community leaders will be pivotal in establishing an efficient social commerce system for the next 500 million internet users.
The e-commerce sector became a $30 billion gross merchandise value (GMV) industry in India in 2020, per the Bain Report. However, despite this, only 100 million of the estimated 700 million Internet users in India, actually transact online today. ....

Xingsheng Youxuan , Beijing Missfresh , Social Commerce , Bain Report , Co Vid , சமூக வர்த்தகம் , பைன் அறிக்கை , இணை வித் ,