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News Flash: Havas Creative India wins digital communication mandate for ITC Bingo!


Havas Creative India wins digital communication mandate for ITC Bingo!
The mandate won following a multi-agency pitch includes the complete portfolio of ITC salty snacks Portfolio – Bingo! (Bingo! Chips, Bingo! Mad Angles, Bingo! Tedhe Medhe, Bingo! NoRulz and any future launches)
Delhi, March 03, 2021
Havas Creative India has bagged the digital mandate for ITC Foods’ snacks brand Bingo! following a multi-agency pitch. The business will be managed by the Mumbai office of Havas. The mandate includes the complete portfolio of ITC salty snacks Portfolio – Bingo! (Bingo! Chips, Bingo! Mad Angles, Bingo! Tedhe Medhe, Bingo! NoRulz and any future launches).
The mandate includes digital campaign planning, social media management, creative thinking, to establish Bingo! as the most humorous and trending brand across all digital platforms. ....

Bobby Pawar , Aishwarya Pratap Singh , Tedhe Medhe , Arindam Sengupta , Havas Group India , Bestmediainfo Bureau , Bestmediainfo Bureau Delhi , Mediainfo Bureau Delhi , Creative India , Mad Angles , Chief Creative Officer , Managing Partner , Havas Mumbai , Havas Creative India , Itc Bingo , பாபி பவார் , ஐஸ்வர்யா பிரதாப் சிங் , அரிந்தம் செங்குப்தா , ஹவாஸ் குழு இந்தியா , படைப்பு இந்தியா , பைத்தியம் கோணங்கள் , தலைமை படைப்பு அதிகாரி , நிர்வகித்தல் கூட்டாளர் , ஹவாஸ் மும்பை , ஹவாஸ் படைப்பு இந்தியா , இரீட பிங்கோ ,

Havas Creative India bags digital mandate for ITC's Bingo


The agency will plan the brand s digital campaigns and social media strategy.
03 Mar, 2021 - 12:13 PM IST     |     By indiantelevision.com Team    
NEW DELHI: ITC Foods has awarded the digital mandate for Bingo to Havas Creative following a multi-agency pitch. The mandate includes the complete portfolio of ITC’s salty snack offerings including sub-brands such as Bingo Chips, Mad Angles, Tedhe Medhe, NoRulz and any future launches. The account will be managed by Havas’ Mumbai office.
The mandate includes digital campaign planning, social media management, and creative thinking for the brand across all digital platforms. The agency’s focus will be on further building and strengthening equity for the brand. ....

Bobby Pawar , Tedhe Medhe , Aishwarya Pratap Singh , Havas Group India , Havas Creative , Bingo Chips , Mad Angles , Hava Mumbai , Group India , Havas Creative India , Itc 039s Bingo , பாபி பவார் , ஐஸ்வர்யா பிரதாப் சிங் , ஹவாஸ் குழு இந்தியா , ஹவாஸ் படைப்பு , பிங்கோ சீவல்கள் , பைத்தியம் கோணங்கள் , ஹவா மும்பை , குழு இந்தியா , ஹவாஸ் படைப்பு இந்தியா , இரீட பிங்கோ ,

Here's how ITC's Bingo! Mad Angles wafer leaped out of billboards


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The animated OOH initiative from ITC is aimed at informing consumers about Mad Angles’ newly launched packaging.
ITC’s snacks brand Bingo! recently revamped the package design for its Mad Angles line of chips. In its communications, the brand is assuring consumers that it will be the same triangular wafer in the new pack.
Among initiatives aimed at consumer awareness are the brand’s animated billboards. The outdoor ads feature both the new and old packs side by side and show a Mad Angle chip leaping out of the old pack and into the new.
Apart from catching the attention of passersby, the offline initiative is also generating conversations online. It came full circle when people captured videos of the billboard and shared them on social media. ....

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