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By February 19, 2021 When Paige Huntington of the East Texas town of Jefferson and a graduate student at the University of Texas Health Science Center in Tyler, was crowned National Watermelon Queen at the National Watermelon Convention in February 2020 after a year as Texas Watermelon Queen, it was with the expectation that she would, like her predecessors, spend the year making personal appearances across the country promoting watermelons. Paige Huntington Then COVID-19 intervened. “Over the past year, we have had to adapt our roles in the industry to meet the social requirements of today’s society due to the global pandemic,” said Huntington. “We have had to become solution-based thinkers and come up with different ways to promote our favorite fruit since we aren’t able to do things such as in store promotions and marathons.” ....
By February 18, 2021 The mission of the National Watermelon Association, the oldest fruit commodity association in the United States, remains largely unchanged from what it was pre-COVID-19, but with restrictions on travel, in-person conversations and meetings with policy makers, the means by which that mission is pursued has changed. “Last March, everything changed,” said Bob Morrissey, executive director of the Lakeland, FL-based National Watermelon Association. The focus is now on constant electronic communications. The NWA is certainly not alone in that regard, he noted, as virtually all of his peers who run produce organizations or, for that matter, any other non-profit, have had to take a completely different approach in how they go about doing what they do for their members. ....