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Pajama Days more important this year than ever


SHIPSHEWANA — Pajama Day, Shipshewana’s light-hearted, whimsical mid-winter celebration of all things shopping, returns again Saturday, and this time, the celebration couldn’t be more important.
COVID-19 knocked many town-wide events off Shipshewana’s calendar last year, like its annual spring celebration, Mayfest, and its Lighted Parade, an event that kicks off the Christmas season here and which typically draws as many as 20,000 to town.
But this year Pajama Day, which encourages visitors to come to town wearing their best winter pajamas and in return, qualify for special discounts at stores throughout the town, could mean the difference for some retailers between staying in business or closing their doors for good, said Phyllis Youga, executive director of the LaGrange County Convention and Visitors Bureau. ....

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