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Coronavirus: Air Miles may need to shift how it operates as partners look to cut costs, expert warns


 
TORONTO
An expert in loyalty reward programs warns that Air Miles might be in for some challenges as some retailers consider cutting costs due to the COVID-19 pandemic.
Since May 2020, Air Miles has lost partnerships with Rona, Rexall and the LCBO, as each of the companies have at least hinted at bringing in their own in-house loyalty programs.  
“I don t know if it s the beginning of the end, but it s definitely a shift in what Air Miles is going to have to do,” Patrick Sojka, founder of RewardsCanada.ca, told CTVNews.ca.
“I think they re hurting because to be part of the Air Miles program is very expensive for merchants. It s an expensive proposition and now what we ve seen emerge in the last probably six or so years are very inexpensive, pretty cheap back-end systems that allow single stores or chains stores to set up their own loyalty programs for a fraction of the cost.” ....

Rachel Macqueen , Patrick Sojka , Air Miles , பேட்ரிக் சோஜ்கா , அேக மைல்கள் ,

Rewards Canada names The American Express Cobalt™ Card the Top Overall Credit Card for 4th year in a row


Rewards Canada names The American Express Cobalt™ Card the Top Overall Credit Card for 4th year in a row
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American Express continues to provide value with multiple award wins in Rewards Canada s 2021 Top Travel Rewards Credit Card rankings, including Top Overall Card, Top Hybrid Credit/Charge Card, and Top Ultra Premium Card
TORONTO, Feb. 9, 2021 /CNW/ - American Express Canada is happy to announce that several of its products were recognized in Rewards Canada s 13
th annual ranking of the Top Travel Rewards Credit Cards in Canada. Most notably, the American Express Cobalt Card has been ranked the Top Overall Card for the fourth year in a row, as well as Top Hybrid Credit/Charge Card for its strong earn rate, comprehensive insurance package, and flexibility when redeeming for travel. Additionally, new for this year, the Platinum Card® from American Express was recognized as the Top Ultra Premium Car ....

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