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Ferrero swoops to acquire Burton's Biscuits to add to growing biscuit empire | News


By Edward Devlin2021-06-01T09:43:00+01:00
The takeover will see Burton’s and Fox’s finally under the same ownership
Ferrero has swooped for Burton’s Biscuits in a deal that finally brings together Fox’s and the Jammie Dodgers maker.
The acquisition – for an undisclosed price – adds to the Italian confectionery giant’s growing biscuits empire following the takeover of Fox’s in 2020, Belgian brand Delacre in 2016 and Danish manufacturer Kelsen in 2019.
All of these biscuit deals, including Burton’s, took place outside of the main Ferrero group and were struck by Giovanni Ferrero’s Belgium-based family holding office CTH. ....

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Jammie Dodgers maker Burton's Biscuits set to be put on sale | News


By Edward Devlin2021-02-25T16:18:00+00:00
Retail sales of Wagon Wheels are up 18%, Jammie Dodgers up 5.4% and Maryland Cookies up 1.8%, according to The Grocer’s Top Products Survey with Nielsen
Jammie Dodgers and Wagon Wheels maker Burton’s Biscuits is being put up for sale after its owner appointed bankers to explore options.
Ontario Teachers’ Pension Plan, which bought Burton’s in 2013, has hired advisors at Stamford Partners to run the process for the UK’s second largest biscuit manufacturer over the coming months, The Grocer has learned.
City sources said the auction was expected to be highly competitive and could fetch upwards of £360m after demand for biscuits skyrocketed during the pandemic as shoppers stocked up cupboards with household favourites throughout lockdown. ....

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