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National Heritage Board calls PR pitch

National Heritage Board calls PR pitch
Details
26 July 2021
The National Heritage Board (NHB) is on the hunt for a PR agency to handle duties for a year with the option to extend annually for another three years. The tender includes three parts, according to the document seen by
MARKETING-INTERACTIVE. This includes the provision of PR services for NHB on a retainer contract, and a period contract to offer PR services to other NHB entities, major campaigns or ad-hoc projects. The tender briefing is on 27 July at 3 pm. NHB currently works with Tate Anzur Singapore.
The agency will be required to increase public awareness of NHB’s role as the custodian of Singapore’s heritage, and thus, increasing “heartshare and mindshare” of NHB’s work. It also has to communicate NHB’s key messages to its target audiences through strategic and effective media relations and pitching. At the same time, the agency will also ....

Singapore General , Sun Yat Sen Nanyang , National Heritage Board , Malay Heritage Centre , Indian Heritage Centre , Peranakan Museum , National Museum Of Singapore , Asian Civilisations Museum , Speak Good English Movement , Speak Mandarin Campaign , Tate Anzur , Sun Yat Sen Nanyang Memorial Hall , Changi Chapel , National Museum , Asian Civilisations , Singapore Heritagefest , Heritage Awards , Speak Mandarin , தேசிய பாரம்பரியம் பலகை , மலாய் பாரம்பரியம் மையம் , இந்தியன் பாரம்பரியம் மையம் , தேசிய அருங்காட்சியகம் ஆஃப் சிங்கப்பூர் , பேசு நல்ல ஆங்கிலம் இயக்கம் , பேசு மாண்டரின் பிரச்சாரம் , டேட் அஸுர , தேசிய அருங்காட்சியகம் ,

Forget Mandarin - this Malaysian wants to make Hokkien great again

January 25, 2021
Beijing’s stronger presence in Southeast Asia in recent years has seen a rise in the popularity of Mandarin.
Reuters
When Sim Tze Wei began working to raise awareness of the Hokkien language, he never expected he would be accused of trying to divide the Chinese people.
“Han Chinese nationalists everywhere are keen to equate Mandarin to [real] Chinese,” said Sim, adding that there are those who find ethnic Chinese people speaking in Chinese languages other than Mandarin “as a sign of disunity and weakness”.
The Malaysian -Chinese linguist, who is in his mid-30s, is president of the Hokkien Language Association of Penang. Through the association, Sim is campaigning for the wider use of Hokkien, and advocating that it be reinstated as a language of instruction in independent and Chinese primary schools in the northern Malaysian state, as he fears Hokkien will “continue to be eroded by Mandarin and English”. ....

Jawa Timur , New Zealand , South Korea , Victoria University Of Wellington , University Of Wollongong , Speak Hokkien Campaign , Hokkien Language Association Of Penang , Speak Mandarin Campaign , Chinese Communist Party , Sim Tze Wei , Hokkien Language Association , Southeast Asia , Victoria University , Penang Hokkien English , President Suharto , Chinese Indonesians , Chinese Communist , ஜவ டைமூர் , புதியது ஜீலாந்து , தெற்கு கொரியா , விக்டோரியா பல்கலைக்கழகம் ஆஃப் வெலிங்டன் , பல்கலைக்கழகம் ஆஃப் வாலாஂகஂக் , பேசு மாண்டரின் பிரச்சாரம் , சீன கம்யூனிஸ்ட் கட்சி , சிம் திஜே வெய் , தென்கிழக்கு ஆசியா ,