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From right fitting to endless choices, online lingerie is filling the gaping holes of India’s hosiery market
Synopsis
For Myntra, one of the peak sales categories after the lockdown was lingerie, which saw an unprecedented 150% y-o-y growth.
If you have ever felt uncomfortable buying innerwear from your neighbourhood hosiery shop, you are not alone. The innerwear or lingerie sector, which although holds a significant part of organised and unorganised retail in India, suffers from a series of stereotypes, stigma and lack of education. Unable to have a meaningful conversation about your desired product over the counter often results in women buying unfit products and it is estimated ....

Fitting Booths , பொருத்தி சாவடிகள் ,