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Women need to get better at asking for funding Investor Lara Morgan says that start-up financing is a boys game, but that doesn t mean girls can t play. by Orianna Rosa Royle Not only is the number of women entrepreneurs looking for funding underwhelming, but those who do request funding are “wishy-washy” - at least that s according to straight-talking investor Laura Morgan. At 23 years old Morgan founded Pacific Direct Ltd. She sold the majority shareholding of the hotel amenities supplier for £20m, 17 years later in 2008. She has since authored the book More Balls Than Most: Juggle Your Way to Success With Proven Company Shortcuts and as an investor backed an array of British brands including KitBrix, Yogi Bare and Scentered. ....
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