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Oatly's IPO Is Just Beginning. Plus 9 Best Vegan Oat Milk Products to Try


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In 2016, oat milk was a foreign concept in the US. In just five years, it has risen from complete obscurity to a household product that can be found in virtually every supermarket and coffee shop including coffee giant Starbucks. So what happened? The Swedes invaded … by way of Oatly. It’s true, Pacific Foods had an oat-based beverage on a few shelves, but it wasn’t until Oatly strategically placed its product in the hands of capable baristas did the oat milk ship set sail (back to Sweden, of course, for more oat milk). 
The beginnings
While a novelty in the US, oat milk had already made waves in Sweden and other European nations by the time it landed on American soil. Oatly Co-founder Bjorn Oste had the idea to market the product since 1995 when his brother and nutrition professional, Rickard, developed the drink. The duo launched the beverage to a population that experiences very little lactose intolerance and relies more heavily on dairy than the U ....

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Oatly Stock Price Jumps in Trading Debut - The New York Times


Oatly shares opened at $22.12 on the Nasdaq.Credit.Marta Lavandier/Associated Press
May 20, 2021, 12:42 p.m. ET
Shares of Oatly soared 30 percent on Thursday as investors jumped at the chance to take part in rapid changes in the food industry driven by consumer tastes shifting to plant-based products.
The company, which makes an alternative to dairy milk based on oats, priced its initial public offering Wednesday night on the high end of its range, giving the company a value of about $10 billion. Shares were priced at $17 and began trading at $22.12 on the Nasdaq under the ticker “OTLY.”
The offering comes as money is flooding into the food tech space, with investors eager to catch a ride on the next Beyond Meat the vegan food company valued at about $6.6 billion by public investors. And investors have put a heightened focus on companies like Oatly that say they meet environmental, social and governance standards. ....

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