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McDonald’s ‘Big Good’ Burger Helps Spanish Farmers
McDonald s in Spain has created a new hamburger called Big Good, intended to help the country’s agricultural sector overcome pandemic-fuelled financial hardship. On sale in McDonald s locations throughout Spain, the burger uses ingredients such as beef, tomatoes, lettuce and cheese sourced from Spanish livestock and agricultural producers whose livelihoods have been badly dented by the outbreak.
It’s hoped that Spanish consumers will view the initiative as positive and helpful. Currently, it s more important than ever that brands are close to society and act [with] purpose?,” said McDonald’s Spain’s chief marketing officer Natalia Echeverría. “With Big Good, we have highlighted McDonald s commitment to the local economy and our support for the primary sector. It is something that we have been doing for many years, but which we now want to reinforce, by helping more than 2,000 producers reactivate th ....

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