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by Simon Austin
Manchester’s Big Brand Ideas has launched a new division to support the digital transformation of healthcare brands.
BBI Health will be headed up by David Moore, who joined the business 18 months ago as Growth Director from Ashfield Communications, and will offer a digital-first solution to pharma and consumer health brands.
The division already has a sizeable client list, including Sanofi Genzyme, Hollister & Dansac, GSK, Soho Floridis International, and Astra Zeneca.
Moore said: “With digital and social being the new currency for healthcare marketing, brands and organisations need to think and act differently and be aligned to the new rules of effective HCP and patient engagement.