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3rd March 2021 Symphony RetailAI has released a new piece of research entitled ‘Personalized Promotions: The Key to Bigger Baskets and More Frequent Trips’ – in partnership with Retail Systems Research (RSR). In the paper, RSR revealed that 64% of ‘Retail Winners’ say that “increased price aggressiveness from competitors” is the top external challenge in winning a greater percentage of consumer wallets. With this in mind, RSR explored the opportunity retailers have to drive profit and loyalty through more customer-centric promotions, breaking away from a routine “race to the bottom” pricing strategy. “Promotions have always been important. But with blurred shopping channels and changing consumer behaviours, they are more important than ever right now,’” said Brian Kilcourse, Managing Partner, RSR. ....