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Data, the secret ingredient

From Kraft to General Mills Inc to Conagra Brands Inc, big food makers are finally warming up to analytics as they try to become nimbler and more responsive to consumer whims. Photos: 123rf.com
When a handful of teens took to social media to complain about the paltry size of their microwaveable mac and cheese, Big Food was paying attention.
At Kraft Heinz Co, the corporate behemoth that’s responsible for a lot of the items in the pantry, a “social listening team” picked up on that chatter in late 2019.
Months later – lightning speed in the food world – Kraft Macaroni and Cheese Big Bowls were on store shelves. ....

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Big Food is watching you: General Mills and rivals go all in on analytics

Pandemic-driven rise in online shopping has widened the trove of data available to companies as they target consumers. ....

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Tweets, receipts and Peloton riders: foodmakers embrace big data

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