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The Pepsi Challenge, Reimagined For Cannabis – And Charity: Can You Tell If Your Weed Is Sungrown?


California cannabis brand 
Flow Kana is sparking consumer and media conversation with its #SungrownChallenge campaign, which launched across social media last week and will soon be appearing on over 200 California dispensary screens.
Inspired by the famed Pepsi Challenge and the 1976 Judgement of Paris whereby French wine critics blind-tasted the best of French wines against the best of the then-emerging California wines. The #SungrownChallenge features a who’s who cadre of 28 blindfolded cannabis journalists, critics, social media influencers and industry leaders sampling California’s top-selling sungrown flower against California s top-selling indoor flower.
For every share of the #sungrownchallenge video on social media, Farmer’s Reserve by Flow Kana will donate $5 to Planting Justice, a California-based nonprofit focused on “food justice and community healing through planting, growing, and harvesting healthy food.” The donation will cap at $10,000.  ....

United States , France General , Mary Carreon , Mike Glazer , Jason Pinsky , Jackie Bryant , Willie Mack , Jessica Gonzalez , Kimberly Dillon , Jon Cappetta , Papa Barkley , Holly Aubry , Christine Forbrich , Frank White , Amanda Doolittle , Liz Rogen , El Planteo , Laganja Estranja , Kiana Anvaripour , Rachel Burkons , Maryjane Gibson , Michelle Lhooq , Benjamin Adams , Bobby Black , Michelle Mendoza , Lindsay Maharry ,

OMA's Creative Collection competition 2021 winners announced


May 13, 2021 10:17
The Outdoor Media Association (OMA) has announced the winners in the Creative Collection competition 2021, with the most number of submissions entered in two years.
The announcement:
The Outdoor Media Association (OMA) has today announced the winners in the quarter one Creative Collection competition for 2021.
The competition attracted 31 submissions from OMA members including: JCDecaux, oOh!media, QMS Media and Shopper Media Group. The new category ‘Out of Home for Good’ received five entries and was the most debated as the judges explored messages that work best to drive action for government and charity campaigns.
Guest judges included:
Nick Karaloukas, General Manager, Australian Outdoor Sign Company (AOSCo) ....

New South Wales , Charmaine Moldrich , Nick Karaloukas , Mardi Gras , Shopper Media Group , Omaoutdoor Media Association , Alive Agency , Outdoor Media Association , Government Department Of Social Services , National Communications Partnerships , Australian Outdoor Sign Company Aosco , Sprout Network , Daikin Summer Campaign , Grant Print Services , Creative Collection , Shopper Media , Managing Director , Total Outdoor Media , General Manager , Australian Outdoor Sign Company , National Communications , Partnerships Manager , Pepsi Challenge , Big Issue , Federal Government , Ged Hart ,