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Dive Brief: Caffeine may help burn more fat during exercise, according to a new study in the Journal of the International Society of Sports Nutrition, especially during afternoon exercise. The triple-blind study used caffeine dissolved in water so that the participants were unaware of what they were ingesting. Study participants were given either caffeine or a placebo before exercise. Some exercised in the morning while others exercised in the afternoon after 4 p.m. Those who worked out in the afternoon with caffeine burned fat at a 29% higher rate than those who had a placebo. Several major CPG companies like PepsiCo s recent Mtn Dew energy drink launch have increased the caffeine intake in their products recently as the pandemic has boosted consumer demand for the energy boost. According to a study from the International Food Information Council, 28% of respondents are drinking more caffeinated beverages in 2020. ....
Pepsi Mango: Soda brand launches fruit cola, including zero sugar usatoday.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from usatoday.com Daily Mail and Mail on Sunday newspapers.
Those challenges were clear when PepsiCo bought the brand. At the time of the sale, Rockstar s share of the energy-drink market stood at about 8%, down from 18% in 2006, according to analysts at Jefferies. Rivals Monster Energy and Bang, which walked away from a distribution agreement with Pepsi last year, gained the most market share during that period, the analysts wrote. The entire energy drink industry is worth over $14 billion, according to Mintel. Rockstar s new campaign focuses on what Torres calls the hustle mentality, a theme that she said applies to consumers pursuing a passion as well as people going through hard times. ....