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Huggy Perfume – 6/12 | Penang Web and Graphic Design Agency – GurlstudioPenang Web and Graphic Design Agency


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Australian Museum pivots to brand marketing after reopening to the public


Australian Museum pivots to brand marketing after reopening to the public
March 16, 2021 10:58
The Australian Museum is encouraging Sydneysiders to ask ‘why?’ and question world history as they know it in a new campaign to relaunch the museum as a tourism destination.
The campaign comes after the museum’s reopening in November following a 15 month, $57.7 million transformation that increased the public spaces and improved its amenities. It also marks a shift from an exhibition-led approach to the Australian Museum’s marketing to a focus on brand.
The campaign was created by SomeOne and VCCP with Atomic 212 on board to amplify the ads through an integrated media buy, including outdoor, radio, print, social media, programmatic and online video. ....

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Next Coffee | Penang Web and Graphic Design Agency – GurlstudioPenang Web and Graphic Design Agency


Printing Process: Digital printing
Next is an instant freeze-dried coffee. The brand was born to study people s attraction to the unknown, because the circuitous structure of the physical structure of the human brain produces an irritant chemical reaction to the next, which stimulates people s exploration of the unknown and a kind of obsessive love.
Next is a small batch coffee roasting brand based in Shanghai created by B&W Graphic Lab. The coffee brewing is presented in an interesting way with a simple combination of graphics. The brand logo is also formed through this simple and regular combination of graphics, which allows more possibilities and creativity for the subsequent development and extension of the product. ....

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