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These are articles written by professionals for investment professionals. They are contributions from external subject matter experts who do not work for CFA Institute, but may be a CFA charterholder as well as a member of a CFA Society. All are experts in their field and strive to deliver useful insights that help investment professionals make better decisions. There is a lot of scepticism that crypto currencies, in their current form, present an immediate solution to the investor s dilemma. And ESG represents a substantial red flag. In this first instalment of a two-part piece, Ben Ashby, Derek Usher and Gerard Fox explain why environmental, social and governance (ESG) factors will undermine Bitcoin’s eye-catching rise, here focusing on the ‘E’. ....