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Elle Teams Up With Verishop for Custom Beauty Collection


Elle Teams Up With Verishop for Custom Beauty Collection
Women s Wear Daily (WWD)
13 hrs ago
Kathryn Hopkins
As more media brands dive deeper into the beauty market as part of their wider e-commerce plans amid floundering print advertising revenues, Elle is no exception.
The Hearst-owned brand is teaming up with Verishop, the shopping platform founded by former chief strategy officer at Snap Inc. Imran Khan, with a curated beauty collection and four livestreamed beauty shopping events hosted by Elle.com beauty director Chloe Hall.
More from WWD
The Elle Beauty Custom Collection will go live on Monday where users will have the opportunity to discover some of Elle’s favorite beauty products and shop prior to the live shows, which Elle will be promoting with editorial content online and across all social channels. Each livestream will be 30 minutes with the first live shopping event, themed “Hot Girl Summer,” kicking off on Tuesday ....

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