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Brands are finally depicting the reality of motherhood, but it s time to go further

Brands are finally depicting the reality of motherhood, but it’s time to go further From breastfeeding to post-partum bodies, maternal mental health to discrimination, 2021 has seen some bold brands finally reflect the realities of motherhood in their advertising. Now it’s time for others to follow suit and execute strategies that will strike the right tone to unlock this demographic’s spending power. From breastfeeding to post-partum bodies, maternal mental health to discrimination, 2021 has seen some bold brands finally reflect the realities of motherhood in their advertising. Now it’s time for others to follow suit and execute strategies that will strike the right tone to unlock this demographic’s spending power.

United kingdomEmily brydonChomoi picho owinyMatt swinburneJemma corbettPolina zabradskayaGeena davis institute on gender in mediaInternational women dayInternational mother dayInternational womenGolden globesTommee tippeeSiobhan freegardChannel mumGeena davis instituteMassive overshare

Digital City Festival s full Marketing agenda is now available online

What s on the Marketing Track at Digital City Festival 2021 April 13th, 11am Manifest worked with Tommee Tippee on The Boob Life, a unified campaign which put mums front and centre to show the realities of infant feeding journeys. The campaign was faced with praise when it launched in February but also censorship from places like Facebook, which removed the video. Neil Knowles of Tommee Tippee; Chomoi Picho-Owiny, Emily Huyton, and Isabel Thomson of Manifest; plus marketing consultant Fiona Wylie will be discussing the challenges of tackling such a sensitive and personal subject and why it s important to use digital content and creativity to break the boundaries of topics like this.

Neil knowlesIsabel thomsonLee beneckeChomoi picho owinyMatt smithKatie thompsonPragya agarwalEmily huytonJamie klinglerDominique elseyFiona wylieAlex wrightJulian obuboCraig taylorMichael paxtonTiktok head of partnerships community

Mum of four joins campaign to break stigma around breastfeeding

Natasha Mushonga with Lowi in The Boob Life campaign which looks at the shame around breastfeeding Photo: Tommee Tippee A FRESHBROOK mum of four is doing her bit to fight the stigma around breastfeeding. Natasha Mushonga features in a new global campaign launched by Tommee Tippee alongside her one-year-old daughter Lowi. The Boob Life hopes to offer an insight into motherhood and address some of the taboos around breastfeeding. Research by the baby brand found only one in 10 young mums said they felt comfortable doing so in public. It also revealed that 93 per cent of mothers felt their mental, physical and emotional struggles with feeding had gone unacknowledged.

Natasha mushongaTommee tippeeBoob lifeபூப் வாழ்க்கை

Mum of four joins campaign to break stigma around breastfeeding

Mum of four joins campaign to break stigma around breastfeeding
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Boob lifeபூப் வாழ்க்கை

Working Scots mums forced to breastfeed on Zoom call in front of colleagues

Working Scots mums forced to breastfeed on Zoom call in front of colleagues, new research finds While some mums have had no choice but to feed their babies while working from home, others say breastfeeding in front of people makes them feel ashamed . (Image: Getty Images/Westend61) Get the latest Scottish parenting news sent straight to your inbox each week with our newsletter.Invalid EmailSomething went wrong, please try again later. Subscribe When you subscribe we will use the information you provide to send you these newsletters. Sometimes they’ll include recommendations for other related newsletters or services we offer. OurPrivacy Noticeexplains more about how we use your data, and your rights. You can unsubscribe at any time.

United kingdomNicola wallaceTommee tippeeUnited kingdom marketing managerBoob lifeScottish mumsDads facebookSocial mediaஒன்றுபட்டது கிஂக்டம்நிகோலா வாலஸ்ஒன்றுபட்டது கிஂக்டம் சந்தைப்படுத்தல் மேலாளர்பூப் வாழ்க்கைஸ்காட்டிஷ் மம்ஸ்அப்பாக்கள் முகநூல்சமூக மீடியா