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The SRG Kashmir Premiere League has received nationwide acclaim for since its launch both locally and internationally. With over 5.6 Million live views generated within the first day, it has successfully become Pakistan s most viewed live sports event launch on Digital. Within the first 5 matches, despite one rain shower, the league successfully bagged 15 million views in three days, with RawalKot Hawks (spearheaded by Shahid Afridi) and MirPur Royals (headed by Shoaib Malik) taking the spotlight as the most watched opening match for any tournament on digital media in PK. Zohaib Hisam, (CDO Blitz Group, broadcast partners KPL) commented,

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