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DBusiness Daily Update: Pedini of Detroit Brings Italian Style to U S Home Design, USA Weightlifting Kicks Off Nationals Week Saturday at the TCF Center, and More

DBusiness Daily Update: Pedini of Detroit Brings Italian Style to U S Home Design, USA Weightlifting Kicks Off Nationals Week Saturday at the TCF Center, and More
dbusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dbusiness.com Daily Mail and Mail on Sunday newspapers.

$1 2 NSF grant will help multidisciplinary team create resource for privacy documentation

$1 2 NSF grant will help multidisciplinary team create resource for privacy documentation
miragenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from miragenews.com Daily Mail and Mail on Sunday newspapers.

XR advertising could be a consumer threat if left unchecked

Whether it’s trying on lipstick or clothing online, using floor plan software to find out how furniture will fit in a new home or ordering a contactless Coke using a cell phone, businesses are continually finding new ways to promote their products and services using extended reality (XR) technology. Investment in augmented and virtual reality together known as mixed or extended reality is expected to mushroom in the coming years: from $10 billion in 2019 to $62 billion in 2027, and from $8 billion in 2020 to $100 billion in 2024, respectively, according to Grand View Research. So are the opportunities for those advertisers who would use the technology to manipulate, deceive and even cause harm to consumers, say University of Michigan School of Information researchers.

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